A Gothenburg workshop, findable in three languages
The staff at RS Bilverkstad serve customers in Swedish, Ukrainian and Russian — so the site does the same, with a complete page per language rather than a half-translated menu.
The Challenge
An independent workshop in Hisingen competes for local searches against chains with marketing budgets. Its advantage is specific — automatic gearbox rebuilds, diesel optimisation, and staff who speak the languages its customers actually use — and none of that helps if the search result never appears.
The Solution
- A complete page in each of Swedish, Ukrainian and Russian, at /, /uk/ and /ru/ — not a language switcher over one translated page
- Technical SEO from the start: sitemap, robots, canonical structure, full icon and manifest set, social preview image
- An llms.txt describing the workshop, its services, opening hours and address in plain language — so an AI assistant answering «automatväxellåda Göteborg» reads a clean source instead of scraping a page and guessing
- The awkward facts stated openly — no electric cars, no vehicles built in China — because a workshop that filters badly wastes its own time
The Result
rsbil.se is live in three languages, and the business is described once, in one place, in a form both search engines and AI assistants can read.
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What happens next?
Genom att skicka godkänner du vår behandling av personuppgifter enligt GDPR.