A medical device site written for surgeons
OptimalPSI needed a site that holds up in front of a clinical audience: the evidence, the product, the team and the news — each with a layout built for it rather than squeezed into one template.
The Challenge
A surgeon evaluating a device is not browsing. They want the clinical evidence, they want to know who is behind it, and they want the product explained without marketing padding. A single flexible page template cannot serve an evidence page and a news post equally well.
The Solution
- A custom HubSpot theme with its own sections, built for this content rather than adapted from a marketplace theme
- Ten distinct page types — home, about, team, evidence, a dedicated page for surgeons, news and news posts, contact, terms and privacy
- An evidence page laid out so clinical material is readable and citable, not decorative
The Result
A site that reads as a medical company's rather than a startup's, and a theme the team can extend as new evidence is published.
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